How to Market Yourself as a Professional Translator
The primary challenges that current beginner translators encounter are fierce competition and a lack of consistent consumers. As a result, professional translators who decide to go freelance and participate in individual entrepreneurial activity are concerned about where and how to acquire the initial clients and turn them into repeat customers.
Marketing is critical to the success of any business’s start-up and development. As a result, you must begin marketing your translation services. As a freelance translator, finding new direct clients or, at the absolute least, obtaining job proposals from translation companies has always been a challenge. If you have decent language abilities, you may turn your passion for languages into a career by starting a professional internet translation service. You have the option of working on your own account and demonstrating your enthusiasm. This decision, however, should not be made carelessly. Here are some marketing ideas and methods for being a successful professional translator:
Increase your online presence
Currently, a freelance translator with a computer and a consistent Internet connection may find well-paying employment on many freelancing sites. When a professional translator receives the first translation opportunity, the quality of the translation services, adherence to agreed-upon timeframes, and a personalized approach to each client will determine the rest of the business.
Finding appropriate forums, blogs, and other online communities and participating in them by writing comments, answering questions, and creating a public profile that shows your abilities, expertise, and contact information are critical for freelance translators. Remember to be helpful and build relationships that might lead to future career opportunities.
Create a blog
A blog may also help you grow your professional freelance translation services. Weekly updates and sign-ups for an email list will keep your name visible and active with no effort. It is critical to have a blog to build a reputation in the translation industry. Your personal brand will be seen as more approachable and professional as a result of building your own small home on the internet, and you’ll be able to readily exhibit your abilities and knowledge. When it comes to approaching translation agencies or customers directly, having a personalized email address and presenting your expertise or testimonials in an easily accessible and straightforward manner may be quite beneficial to your profession.
Update your CV
Over time, you’ll better understand your strengths and the areas where you feel most secure working. From now on, you should keep track of your translation abilities since there are a lot of situations that necessitate translation services.
After you’ve determined your areas of competence, make a list of them on your CV and resume. After completing your CV and resume, distribute them or utilize them to apply to numerous firms that want translators. A CV or resume may need to be customized for each client or company in some instances and circumstances.
Make the most of social media’s potential
LinkedIn, Twitter, and Facebook, among other social media networking sites, are effective tools for marketing yourself as a freelancer. You may also get related information from your CV/resume and post it on social media. Remember to maintain professionalism, even on social media.
The goal of professionalizing social media is to persuade clients and businesses that you are the best and most trustworthy of translation service provider. It appears to be quite useful, particularly for LinkedIn. All you have to do now is fill in the blanks on the platform’s template with information about the services you want to offer. Professional translators will be able to create their own brand by building and monitoring social media profiles, which will lead to increased customer confidence.
Always keep business cards
Order business cards for yourself, including information about your translation services and contact information, and distribute them at every opportunity. According to sociological research, every tenth business card works within a few weeks, and every fifth business card works within a year.
Inform everyone in your family and acquaintances that you work as a freelance translator. You might try to obtain clients by approaching family and acquaintances and offering them a small percentage in exchange for their cooperation and assistance.
Finally, establish positive relationships with everyone—yourself, your clients, your company, coworkers, and your community—because you never know what the future holds or when you will require assistance.