How is your company targeting its online market? It’s an important question that will shift with changes in the world’s population, internet penetration and per capita GDP. As these factors change, so will the languages of the online population. Access to the internet is growing and following with that are...
Not all Language Service Providers (LSPs) are equal, and neither is the technology they leverage to satisfy (or not satisfy) their customers. Potential clients of any product or service are in a nonstop cycle of balancing costs, quality, time and effort. However, when it comes to working with an...
Regardless of where your company falls on the Localization Maturity Model, engaging and supporting your customers across all languages can be a huge undertaking. But experts agree that the demand for in-language content continues to grow at an exponential rate, and this can be the differentiator that drives more revenue...
Mastering cross-cultural communication requires study and lots of practice. It all begins with creating and preparing content for international readers and ensuring that the source texts can be easily translated. With technical or potentially complex texts, ensuring that writing for translation is done according to the best practices is crucial....
