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Applying Cultural Context to Translation

Translation and interpretation require a human review because languages and all their nuances are just that – human. When converting messages from one audience to another, words and phrasing will only get you so far. The history, cultural context, traditions and general background of a geographic location or demographic is...

The Market for Multimedia Localization Services in 2018

Multimedia is more crucial today than ever when trying to reach your targeted audience. In addition to the obstacle of properly targeting the right prospects, ensuring that multimedia is translated correctly and within the right cultural context is key. One of US Translation Company’s marketing managers discusses what 2018 holds...