Translation Industry Trends for 2023

As a result of increasing international trade and commerce, many companies are hiring professional translators to help them conduct business and communicate with residents in foreign countries. There is now a greater demand for the translation industry with translators who can choose between working remotely and in person. In addition, thanks to the internet, translators can more easily network and share information, allowing businesses to select the best translators for the job, regardless of location.  Translation technology has also advanced greatly in recent years, to the point that computer programs can now translate text automatically across multiple languages.  These translation technologies will only continue to improve, allowing for more rapid and precise translations and interpretations, however, the need for human translation is still an essential component to quality translation. 

Eager to know about the new trends in the translation industry in 2022?

Some of the trends are:

1. Globalization And Technology

As technology innovation advances, the need for translators grows. Many companies exchange reports, brand straplines, online events, and workshops. As a result, Transcreation is flourishing in the translation industry. Businesses are targeting digital natives as the internet grows. As more people go online, organizations try to reach potential clients online.

Translators and translation services have facilitated global contact for millennia. However, the industry has only recently exploded. Globalization is changing people’s lives and enterprises, which affects translation patterns. 

The globalization of enterprises means that more people will need language and cultural information than ever before. Translation technology enables people to communicate with ease, regardless of geography or language skills. Skype and Google Translate have facilitated global corporate collaboration. Machine translation also developed in recent years; however, it has a long way to go before it can replace human translation. 

In 2022, the future of translation technology will progress further. Translation software will get faster and more accurate, allowing companies to get translations swiftly.

2. Rise of Videos and Podcasts

Video and audio translations will increase along with written ones. Due to an increase of videos and podcasts, 81% of businesses now develop video content, according to Wyzowl. More firms will need translation services as they use videos and podcasts for marketing. The translation industry will need multimedia-savvy workers, as well as professional translators who specialize in subtitling and dubbing.

As more people go online, information and activities must be adapted for global consumers. By 2022, video, video streaming, and downloads will account for 82% of worldwide internet traffic, according to Cisco.  Video’s rise necessitates localization, including subtitling and dubbing. Video translation services thrive in  this growing sector.

Multi-language podcasts are another example of how technology boosts translation needs. Some of the world’s largest broadcasters translate their most popular shows into multiple languages.

Every business must adopt digital communication to prosper in today’s environment. Videos and podcasts boost demand. Multilingual videos and podcasts help firms connect with global customers, which is also a future of translation.

3. E-learning

E-learning is a translation industry trend that will rise in 2022 being a future of translation and enduring for a long time due to its accessibility and convenience. Companies are hiring translators to translate training materials into different languages for global audiences.

The epidemic made e-learning a necessity for global education. It also allowed people to learn remote locations, removing the need for in person attendance. As the pandemic forces students and teachers to quit physical classrooms, Forbes thinks the sector will be worth $355 billion by 2025.

More firms will need translations using online learning resources like video courses and interactive quizzes. Companies that offer distance learning or online education may need translators to create multilingual course content. If you like technology but don’t have experience translating multimedia files, consider e-learning.

4. SEO in Localization

In 2022, SEO is expected to play a more prominent role in localization. After iOS 14.5, businesses will depend more on SEO to get new clients in 2022. As a result, we foresee increasing emphasis on SEO keywords in term-base glossaries in the translation sector.

Companies will hire SEO copywriters for localization projects to adhere to character count and brand criteria before translation. Therefore, glossaries should include company-approved reusable phrases that correspond with branding, SEO, and character count.

Multilingual SEO optimizes websites, e-commerce, and video content in different languages. In addition, multilingual SEO boosts organic search results in a specific language.

5. Medical Translation

As the pandemic shows no signs of abating, medical translation will likely continue to drive demand for translation services in 2022. Medical translators have long commanded premium prices for their particular blend of knowledge and linguistic aptitude. The rapid spread of the novel coronavirus in late 2019 required rapid global information dissemination. Healthcare providers and governments shared detailed medical information, often with multiple daily updates.

Two years later, the mechanisms for supplying translations are well established, but demand is not going to lessen soon. On the contrary, the new Omicron version will likely increase demand for medical translation services in 2022.

Covid impacted medical translation. Sharing expertise became crucial as governments worked to create a vaccine and manage the disease. Medical and pharmaceutical professionals needed to share information globally.

Once the pandemic began, governments had to inform the public about safety procedures, ensuring everyone knew the requirements. As a result, demand for medical translation is unlikely to decline as the global economic crisis persists. However, finding enough skilled translators for this topic may be difficult. As the global financial situation worsens, medical document translation services are unlikely to shrink. Unfortunately, this sophisticated topic is hard to translate.

We hope you have found this post informative, and we are looking forward to seeing how these developments influence international trade over the next five years.
These days, machine translation services are where it is at in the translation industry. This is a pivotal year for closing the remaining gaps in machine translation and securing its long-term success. The way you conduct business in the present day may be affected by these tendencies. Because of this, we must keep up with the times and adopt the technology that will help your organization expand. If you are looking to take your business into global markets, contact the team of professionals at  US Translation Company.