On Thursday, May 24 at 11:00am EDT (17:00 CEST) our CEO, David Utrilla, will be presenting a webinar in coordination with the Globalization & Localization Association (GALA). His presentation, titled, “Customers Expect More – Using Technology to Deliver” will focus on the past, present and future of translation technology and how LSPs can adopt relevant technology to stay ahead of the competition. He’ll also be discussing useful tools to help with customer and prospect management, sales and marketing.
Call it the expectation treadmill: the more the LSP community improves services, the more their corporate clients expect. Specifically, clients want three things: speed, quality (accuracy), and low cost. While an LSP may need to prioritize one or two of the three desirables, they have much more capacity to optimize all three.
With the help of translation memory (TM) software, computer-aided translation (CAT) protocols, and translation management systems (TMS), language firms can decrease translation times while maintaining a high level of quality. As a result, they can pass their own lower costs on to their clients, allowing them to compete more effectively. Needless to say, the LSP that does not adopt and adapt to technological tools will bind itself at a competitive disadvantage.
This webinar gives an intermediate-level overview of current state-of-the-art tools, what options small-to-mid-size LSPs have (i.e., lower-cost alternatives), and how smaller players in the language services ecosystem can most effectively implement technological tools in their day-to-day operations.