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LSP Web Translation Matter

Not all Language Service Providers (LSPs) are equal, and neither is the technology they leverage to satisfy (or not satisfy) their customers. Potential clients of any product or service are in a nonstop cycle of balancing costs, quality, time and effort. However, when it comes to working with an LSP to represent your business’ image, the entire company’s reputation is on the line, making quality a factor of priority.
Example: Machine Translation isn’t everything

Recently, an independent statutory office focused on the Fair Work Act in Australia, Fair Work Ombudsman, translated their website in 40 languages to expand their reach to the many migrant workers in the area. The site offers comprehensive information on employee/employer rights and covers topics such as pay, leave, redundancy and taxes. Important information, right?

As Lance Ng covered in Slator, soon after launching, it appeared that the quality of the translations had been overlooked as the site was quickly criticized for incorrect and misleading translations. Several local LSPs voiced concern about using machine translation for such a large and important government resource.

CEO of Melbourne-based EthnoLink Language Services, Costa Vasili, stated, “The implementation of machine translation on such a high profile Australian Federal Government website is unprecedented and worrying. Predictably, the results of this machine translation are poor and feedback from our professional translators is that for many languages the translation is nonsensical. We stand firm in the view that implementation of machine translation on such a high-profile government website, dealing with workplace rights of Australians is inappropriate and dangerous.”

Ng noted that Fair Work was relying on Microsoft Translator to communicate with its audience, with a Help Hotline and “Language Help” section of the website as an afterthought. Wouldn’t it make sense to have the site translated correctly from the get-go? (Yes, the answer is yes).

Tips for you, the customer

Translating a site, let alone many sites, can be incredibly complex. It’s of the utmost importance to translate content correctly AND ensure your message stays intact. On top of that, all imagery, files, media and associated credentials must be converted and accessible. That is a lot for a mere machine translator to take on (if it can) and relying on solely that can leave your business susceptible to incorrect translations and messaging, along with mismatched languages and confused prospects.

When translating your online content, it’s good to take the following factors into account:
  1. Accuracy
    Your site isn’t going to be very helpful if a machine converts words into various languages that rely on context and nuances to truly get the message across. Verify that your LSP leverages the best machine translation technology available paired with human follow-up (Machine Translation Post-Edit) to ensure your content converts accurately.
  2. Scalability
    The worst thing is when you have a good setup going and then you hit a limit you weren’t aware of and everything comes to a halt. Before you sign on with a LSP to translate your website, make sure that they can grow and change with your business.
  3. Thoroughness & Follow Up
    Now, your website has been translated beautifully and is up and running. However, you need to make changes to the original site on an ongoing basis, which then needs to be translated across each additional language page. Sounds tedious. Search for LSPs that can automatically detect and update each language you need (in-context) to remove the burden from your team.

How US Translation Company can help

You have a site that needs to be translated in a variety of languages? We do it and we make it EASY.

US Translation Company offers web translation services that guarantee accuracy and will keep your budget and IT department happy. Visit our Proxy Translation site to learn more and get your translation journey started.

Contact us today to learn how we can expand your business.

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